Signage companies in Perth are still running and with good reason. Signage is still as vital as it was in the days before digital. This is largely because shop front signs, lightboxes and other types of signage play numerous roles are just as effective as they used to be as standalone initiatives and when complemented by digital marketing initiatives.
We have a wealth of experience with print across all media, including signage. If you’re need of professional sign makers in Perth, the Expo Group is your preferred choice. Contact us today.
Why Signage in Perth Matters
The part signage plays in supporting the objectives of business is undeniable. Despite the omnipresence of digital communications, there are instances where customers and prospective clientele would otherwise never have known about a company or its offerings without signage.
What is the Purpose of Signage?
Professional signs are designed to fulfil one or more common purposes:
Signs can be used to promote a product or service to encourage more purchases.
Signs can be used to identify a business.
To provide information
Signs can be used to share specific information deemed suitable by the business for consumption by their stakeholders. Signage can be implemented purely to inform or educate.
To give directions
Signage can be implemented to ensure that onlookers can find their way to a designated location with ease.
To improve safety awareness
Signs can be used around a work environment to ensure the safety of stakeholders by minimising the risk of injury and fatality through improved awareness.
Facts & Figures You Should Know
Numbers can tell a story just as well as words, but they don’t lie. The following 3 facts from Signs.com, illustrate why signage still plays a pivotal part in the marketing mix of companies today:
- On average, signage attracts 50% more customers than newspaper, television and radio
- The implementation of signs can increase profits by almost 10%
- 35% of your customers know about your local business because they saw a sign about it while passing by.
Benefits of Professional Signs & Creative Signage
Putting up a sign ensures that your business has excellent visibility in front of new and existing clients which can, in turn, generate more leads, revenue, and ultimately profits.
Signage begins to work from the moment it is put up, which means that year-round, your signage will be raising awareness, encouraging clients to purchase your goods while sharing valuable information about your business. For the most part, signs represent a once-off cost with relatively little need for attention or resources after being set up.
Signage will continue to work for as long as you deem necessary, giving it almost limitless longevity.