Understand the Printing Process

If you have a business that requires the expertise of a printing company then learning the ins and outs of commercial printing as well as being able to distinguish between the different printing services available will be helpful. It will enable you not only to identify the services you need, but you will also be able to save money by avoiding those printing services that are not relevant to your needs.

Working with the right printing company in Perth will allow you to set your business apart from the competition, regardless of its size, by effectively capturing the attention and imagination of your audience. This will be made possible with vivid, high-quality finishes that live long in the memory of your client base.

Does printing matter in the digital age?

Printing is still very much alive and well, even in this digital age. This is primarily because it offers real-time communication with an audience that is in close proximity. Furthermore, it is an effective undertaking that complements your digital communications.

The Different Types of Commercial Printing

Digital printing

Due to the advancement of technology, modern digital printers are now capable of printing virtually anything, on any substrate. Ranging from a simple black and white, text-based postcard to an elaborate promotional brochure cut to almost any shape or size. If you’re looking for fast turnaround, small to medium type volume printing services at low cost, then digital is the way to go. Digital output has developed significantly over the past few years with quality rivalling traditional offset print.

Typical uses of digital printing include signs, posters, banners, brochures, and business cards.

Offset lithography

Offset printing is the ideal method to use when looking to print large quantities in very high-quality. The name of this type of printing is derived from the process which involves transferring or “offsetting” printed images from a printing plate to a rubber blanket and then rolled onto the chosen printing surface.

It is primarily done on paper but not necessarily always.

Engraving

This type of printing is commonplace for formal events such as weddings. It involves the use of finely-engraved plates of either copper or steel. A considerable amount of pressure is applied, resulting in a ‘bruise’ on the backside of the printed sheet.

Due to the nature of the process, it takes longer than other printing services and is relatively uncommon, being reserved for occasions where premium quality finishes are required for art or typography.

Screen printing

This method of printing uses a screen which consists of a woven piece of fabric. Specific areas of the screen are coated with a non-permeable material, while the open spaces that remain allow ink to be pushed through onto the printing surface. The surface that is printed on does not have to be flat, making this an adept technique for printing on paper, textiles, glass, ceramics, metal, and wood.

It is often used for large run signage such as banners and stickers. It is also frequently used for promotional items like cups and pens.

Large format printing

Large format printing refers to the printing process that is used when print materials are too large to be printed on the usual commercial printing presses. This process is also known as grand-format printing or wide-format printing.

Examples of applications include:

  • Maps and charts
  • Large wall calendars
  • Store displays
  • Promotional signage
  • Wallpaper
  • Horizontal or vertical banners

Expo Group has state-of-the-art production equipment that can cope with the demands of large format printing. Enquire today to find out more.

Small format printing

Small format printing refers to commercial printing that is capable of producing booklets, catalogues, brochures, annual reports, legal documents, stationery, magazines, and flyers.

We have the expertise to deliver the quality you want when you want it at competitive prices. Enquire today to find out more.